Monthly Archives: July 2018
When are advertisers going to pay attention to single women?
They should. There are a lot of us. Since the dawn of advertising, marketing strategies aimed at female consumers have had two goals: to convince them that the products being advertised would 1) help them get a man or 2) … Continue reading
Single women show off their buying power
The Wall Street Journal recently had an article about how the percentage of single women over 55 buying homes has doubled over what it was 20 years ago. They also buy homes at double the rate of men in that … Continue reading
Posted in being single, feminism, feminist, Lifestyle, single life, Women's Issues
Tagged independent women
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Maureen Paraventi 