Monthly Archives: July 2018

When are advertisers going to pay attention to single women?

They should. There are a lot of us. Since the dawn of advertising, marketing strategies aimed at female consumers have had two goals: to convince them that the products being advertised would 1) help them get a man or 2) … Continue reading

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Single women show off their buying power

The Wall Street Journal recently had an article about how the percentage of single women over 55 buying homes has doubled over what it was 20 years ago. They also buy homes at double the rate of men in that … Continue reading

Posted in being single, feminism, feminist, Lifestyle, single life, Women's Issues | Tagged | Leave a comment